GET EXCLUSIVE ACCESS TO TRADE
Via our channel coverage and dominant presence across Europe you have the possibility of reaching more than 100 million consumers.
Our connections to the local trade communities go way back and are well preserved through years of maintaining good relationships so we can ensure you meet your target group where they shop.
Gaining access to a wide variety of distribution channels would be time and resource consuming if you were to do it on your own. With A&S BRAND you’re guaranteed easy access to established channels as well as excellent execution of your desired sales channel strategy all without having to lift a finger.
Our Key Account Managers and sales force will work hard for you in the field, making sure your campaigns and local agendas are being pushed.
REACH YOUR TARGET GROUP ACROSS SALES CHANNELS
Retail
Retail is one of the biggest sales channels to many FMCG brands.
Covered by all countries.
Food Service & On trade
Hotels, restaurants, bars, mobile kitchens, and cafés.
Covered by all countries.
Travel Retail
Border trade, ferries, airports and airlines in the Nordics.
Covered by all countries.
Convenience
Easy, fast and centrally located.
Covered by all countries.
E-commerce
Consumers’ online shopping keeps increasing across categories.
Covered by all countries.
Pharmacy
An optimal placement of healthcare and personal care product.
Covered by all countries.
Retail
With a yearlong experience in retail, we know the ins and outs of the sales channel. We are your local expert providing you with insight, expertise and operational know-how. Local knowledge about consumer trends, category development, and shopping behavior help us to empower your brands. Even in a very competitive market, we ensure brand visibility and great instore placement.
Throughout the years, we have built a strong network with retail customers. As a result, our Brand Managers and Key Account Managers can effectively navigate in the most complex landscape of stakeholders. They are efficient in meeting the requirements from both retail customers and brand owners. We make it priority that our Sales, Marketing, and Logistic departments work very closely together – this is the key to success, especially in retail, because we need to deliver at the right time, at the right place, and especially at the right price. Just like in any other aspect of the value chain, trust and transparency are the fundamental drivers in our approach.
Food service
We bring three different insights into play
- Food trends – what are consumers eating and why?
- Market trends – what are the key drivers for buyers and wholesalers?
- Consumer trends – where, when and how are consumers eating away from home in our local markets?
By understanding these three knowledge sectors, we are able to create successful collaborations with our food-service brand owners. This ultimately allows us to grow and develop their brands through our well-connected sales channel. The food service market has an increasing turnover; thus, it holds a promising potential for many brands.
We sell a concept and a meal – then, the brands and products
Our systemic approach to the food service industry provides our customers with many food inspirations. First, they are presented with delicious meals and mouth watery recipes, then afterwards they are suggested top of the line products from our portfolio which they will need to recreate the meals they tasted themselves. This has proven to be an all-around win-win for all parties. Brand owners get their products into the food service market, the food service customers are presented with a full concept of both meal-development and the best products to use in their establishments and finally, everything comes together for the end-consumer to enjoy.
Local expertise is the key
Our systemic approach to the food service industry provides our customers with many food inspirations. First, they are presented with delicious meals and mouth watery recipes, then afterwards they are suggested top of the line products from our portfolio which they will need to recreate the meals they tasted themselves. This has proven to be an all-around win-win for all parties. Brand owners get their products into the food service market, the food service customers are presented with a full concept of both meal-development and the best products to use in their establishments and finally, everything comes together for the end-consumer to enjoy.
Potential collaboration setups – we can help you with selected services, or the whole palette
- Consultancy work – sales, fairs, local events.
- Key Account Management – chain deals, annual negotiations, follow-ups, planning and forecasting.
- Marketing – local activities, catalogues and sales material, fairs.
- Warehousing and distribution.
Travel Retail
The Travel Retail market in the Nordics is a unique one – complex and fragmented. It has significant border trade besides the more traditional ferries, airports and airlines. Additionally, we face a diverse set of consumer and shoppers with different needs and buying behavior. Understanding the enigma of the Nordic markets is our forte – we do this through solid market segmentation with a customized portfolio approach.
To meet these challenges, we need strong Key Account Managers and a dedicated Field Sales team who fully understand our marketing and consumer insights in order to establish bespoke routes to market for our brand portfolio clients.
At A&S BRAND , we have strong commercial setups with solid Travel Retail expertise. We are your market knowledge partner supporting your brand in Travel Retail.
Because of our infamous world-wide chocolates and staple confectionery brands, we are a “one-stop-shop” supplier for all customers.
How can we help you with your channel strategy?
Please do reach out to us and tell us about your current situation and future goals, this will allow us to help us tailor the best solution for you that will ultimately take your brand to the next level.
Are you a customer interested in selling the brands in our portfolio? If so our Business Development team is here to help.
